The Shops at Willow Bend Welcomes Five New Retailers

The Shops at Willow Bend Welcomes Crafted Texas’s First Mall-Based Seller of Fine Wines, Beers and Liquors

The Shops at Willow Bend Welcomes Five New Retailers

The Shops at Willow Bend Welcomes Crafted
Texas’s First Mall-Based Seller of Fine Wines, Beers and Liquors

Also new: Paperchase, Bullzerk, Fuego and 10 ° F Rolling Ice Cream further expand mall’s shopping and dining options  
PLANO, Texas - December 1, 2016 — The Shops at Willow Bend, Plano’s premier shopping experience, is pleased to offer five unique new retailers to its premium array of more than 125 shops, restaurants and entertainment destinations. Four new stores, Crafted, Paperchase, Fuego and Bullzerk, each bring a distinct collection of fun, fashionable and memorable to shoppers and guests looking for something out of the ordinary. In addition, a new frozen treat shop brings a trendy Thai ice cream taste sensation to Texas.

Now open, Crafted is a new concept and its name suggests what it offers - an artful array of gourmet food and alcohol. Guests can choose from craft beers, small-batch liquors, boutique wines, artisanal foods and serving pieces. The store, located on the lower level between Dillard's and Neiman Marcus, features local as well as national products, and hosts regular sampling events. Shoppers and guests can also book their own events at a 12-foot tasting table, where they can learn about speciality products from expert guides while sampling with a group of friends.

“The Shops at Willow Bend is currently undergoing a $100 million dollar expansion and remodeling, and as part of that we are delighted to bring our guests even more new stores,” said Barry Smith, general manager of The Shops at Willow Bend. “We’ve had a great deal of interest in artisan foods and beverages, and Crafted’s beautiful new store allows shoppers and guests a chance to enjoy the latest flavor creations from Texas and beyond. There’s nothing like it anywhere else in the Plano area and we’re pleased to welcome Crafted to our center. We’re also pleased to offer 10 ° F Rolling Ice Cream as well as several clothing stores; it’s an exciting time for our center.”

Willow Bend welcomes another only-in-Texas store: Bullzerk, which features T-shirts and other apparel items hand-printed with spirited images that celebrate Texas pride. With themes like Texas size, food, guns and sports, Bullzerk’s clothing lets the world know where you come from and what you love. Bullzerk is now open on the upper level between Macy’s and Neiman Marcus.
Paperchase offers a design-centered selection of cards, stationary, invitations, party goods and gift wrap. In addition, the shop carries unusual and creative gifts, phone and laptop cases and accessories. A special holiday shop will feature cards, ornaments and other seasonal decor. Paperchase is located on the lower level near Dillard’s.

Fuego sells an eclectic mix of gifts, jewelry and apparel, with a focus on novelty T-shirt and art-inspired gifts. The Willow Bend store is the third Fuego location in Texas and is now open on the lower level near Dillard’s.

The latest frozen confection trend has come from Thailand to Texas. 10 ° F Rolling Ice Cream features rolled ice cream, an artfully delicious new treat that is almost too pretty to eat, except that it’s delicious too. Thai rolled ice cream is flash-frozen on a slab of cold marble, then rolled into flowers and other decorative designs. 10 ° F Rolling Ice Cream is now open in the Food Court at Willow Bend.

The mall’s redevelopment plan is scheduled to open in phases from mid-2017 through 2018. It includes a welcoming new main entrance and a collection of up to eight chef-driven restaurants; a seven-story, 200,000-square-foot “Class A” office tower conveniently connected to the mall; a high-end health and fitness club; and entertainment venues. In addition, the planned expansion will include new retailers and innovative adventures for families. Finally, the mall will receive a more contemporary aesthetic interior remodel.

Click here to download the Press Release and Images.

The Shops at Willow Bend’s two levels feature more than 125 stores and restaurants. Stores include Neiman Marcus, Dillard’s, Macy’s, Ann Taylor, Banana Republic, Bath & Body Works, Crate&Barrel, Express, Forever 21, Foot Locker, H&M, Anthropologie, and Bailey Banks & Biddle. Dining options range from California Pizza Kitchen and Phil’s Philly Grill to Chick-fil-A and Sonic.

About The Shops at Willow Bend
The Shops at Willow Bend is located at 6121 W. Park Blvd in Plano, Texas; hours are Monday – Saturday: 10 a.m. – 9 p.m., Sunday: 12 p.m. – 6 p.m. Restaurants and department store hours may vary. For more information, visit like us on Facebook or follow us on Twitter, Instagram and Pinterest.

# # # #

Amy Medford, Marketing Director
The Shops at Willow Bend
(972) 202-4903