Getting ready to open your first retail space is exciting, yet it can also feel intimidating. Whether your local business is just getting started or you are making the jump from online to brick-and-mortar, a physical store space is a great opportunity to connect with your customers on a more personal level. If you’re not sure where to start, keep reading for a few tips to help you plan for your first retail store opening!
Connect with the Marketing Team
Centennial’s in-house marketing team is here to help, so use them to your advantage - even before your store officially opens its doors. The marketing team are already pros in knowing what works best to market to your local community. In addition, the shopping center has a variety of marketing channels like social media, email blasts, website listings, signage, special events and more to get involved in and promote your upcoming opening!
Work Your Network
Take advantage of your network of other small business owners, both within the local community and inside your shopping center. First, introduce yourself and let them know when you are officially open for business so they can help spread the word to staff and their own regular customer base. Then, get creative by hosting events together, collaborating on cross-promotions, and engaging with each other’s accounts on social media. Your local chamber of commerce or small business associations can also help connect you with others to expand your network.
Create an Experience
There is so much more that goes into your store than just the products on the shelves. Think about how you want your customers to feel when they visit your space. Play music that matches your brand's vibe, and if you can, create an “Instagrammable moment” to encourage social sharing of photos and videos taken within your space. Think about all the senses: did you know using scent can even boost in-store sales and make the in-store experience more memorable? Online resources like Pinterest and Instagram are also great tools to find more inspiration for creating a unique in store experience for your customers.
Use What You've Got
You don't need a massive marketing budget to reach an audience effectively. Social media is one of the most powerful marketing tools out there and it’s also entirely free to use! Create your own brand Instagram and Facebook pages to share important store updates, new products, staff member profiles, store displays, etc. Make sure you're sharing your updates with your personal following as well for even greater reach!
Plan for Grand Opening Day
As the saying goes, “you only get one chance to make a first impression.” Your grand opening is your community’s first chance to engage with your new location. Make a big splash with decorations, live music, and in-store promotions and specials. Be sure to create a Facebook event at least one week before the big day so people can 'RSVP' online.
Ready to put these ideas into action?
Contact your Centennial Local Leasing and Business Development Representative to further discuss your first retail store opening. Contact Us